{"id":910437,"date":"2026-08-24T09:10:00","date_gmt":"2026-08-24T09:10:00","guid":{"rendered":"https:\/\/locutoronline.net\/catala-locutor\/?p=910437"},"modified":"2026-08-18T07:17:46","modified_gmt":"2026-08-18T07:17:46","slug":"que-fa-un-locutor-professional","status":"publish","type":"post","link":"https:\/\/locutoronline.net\/catala-locutor\/que-fa-un-locutor-professional\/","title":{"rendered":"Qu\u00e8 fa exactament un locutor professional? (Pista: llegir \u00e9s la part f\u00e0cil)"},"content":{"rendered":"\n
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Hi ha una frase que tot locutor ha escoltat alguna vegada en un sopar: \u00abO sigui, que et paguen per llegir\u00bb. I s\u00ed, t\u00e8cnicament tamb\u00e9 em paguen per llegir, igual que a un cirurgi\u00e0 li paguen per tallar. La difer\u00e8ncia \u00e9s tot el que passa abans, durant i despr\u00e9s de la lectura. Avui t’obro la porta de l’estudi perqu\u00e8 vegis qu\u00e8 compres exactament quan contractes una veu professional.<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Un locutor interpreta (no recita)<\/h2>\n

El text del teu v\u00eddeo corporatiu es pot llegir de mil maneres, i nou-centes noranta-nou s\u00f3n incorrectes. Seri\u00f3s o proper? Entusiasta o sobri? A quina velocitat? On \u00e9s la paraula que cal subratllar? La meva feina \u00e9s trobar la lectura n\u00famero mil: la que fa que el teu missatge soni al que la teva marca volia dir. D’aix\u00f2 se’n diu interpretar, i s’assembla a llegir el mateix que cuinar s’assembla a tenir ingredients.<\/p>\n

Un locutor mesura el temps com un rellotger<\/h2>\n

Vint segons de falca s\u00f3n vint segons. No vint-i-un. Un locutor professional sap quantes paraules caben en cada format, on retallar quan el gui\u00f3 arriba amb sobrep\u00e8s i com guanyar un segon sense que es noti la costura. En catal\u00e0 locutem de mitjana unes 150 paraules per minut: aquesta aritm\u00e8tica la portem de s\u00e8rie, i te l’aplico al pressupost abans que gravem ni un segon.<\/p>\n

Un locutor ca\u00e7a errades (gratis)<\/h2>\n

El teu gui\u00f3 passar\u00e0 pels meus ulls abans que per la meva veu, i aquests ulls fa vint anys que llegeixen textos d’altri. Detecto l’errada, la frase que s’embolica, la dada que balla i la paraula que per escrit funciona per\u00f2 dita en veu alta sona a una altra cosa (el catal\u00e0 n’\u00e9s ple, d’aquestes trampes). Aquest control de qualitat no apareix a la factura, per\u00f2 \u00e9s de les coses m\u00e9s valuoses que t’emportes.<\/p>\n

Un locutor t\u00e9 un estudi (i el sap fer servir)<\/h2>\n

La veu arriba embolicada en t\u00e8cnica: un micr\u00f2fon de condensador, una cabina tractada, una cadena de so que converteix una bona interpretaci\u00f3 en un \u00e0udio impecable, editat, net i en el format exacte que necessita el teu editor, la teva plataforma o la teva centraleta. Quan contractes un locutor professional amb estudi propi, contractes la veu i el so. Dos per un.<\/p>\n

Un locutor t’assessora<\/h2>\n

Aquest text \u00e9s massa llarg? Aquesta paraula s’entendr\u00e0? Aquest to li escau a la teva marca? Pregunta. Els locutors tenim escoltats milers de guions i sabem qu\u00e8 funciona i qu\u00e8 s’estavella. La meva part preferida de l’ofici \u00e9s quan un client em deixa proposar-li una alternativa i la pe\u00e7a puja de nivell. Per a aix\u00f2 no cal pagar extra: cal confian\u00e7a.<\/p> <\/div>\n<\/div>\n <\/div>\n

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I el que NO fa un locutor<\/h2>\n

Per ser justos: no compongo la m\u00fasica, no munto el teu v\u00eddeo (tot i que lliuro l’\u00e0udio a punt perqu\u00e8 el teu editor ho faci amb gust) i no faig miracles amb guions que volen explicar en vint segons la hist\u00f2ria sencera de la teva empresa des del 1953. Tot i que d’aix\u00f2 en parlarem un altre dia.<\/p>\n

Tens un projecte que necessita veu? Doncs ja saps qu\u00e8 inclou el pack. Escriu-me<\/a> i en menys de 24 hores tens pressupost. Llegir, t’ho prometo, ser\u00e0 la part f\u00e0cil.<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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David Morales: el teu locutor catal\u00e0<\/h2> <\/div>\n<\/div>\n\n
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\n \n Contacta amb mi <\/a>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Hi ha una frase que tot locutor ha escoltat alguna vegada en un sopar: \u00abO sigui, que et paguen per llegir\u00bb. I s\u00ed, t\u00e8cnicament tamb\u00e9 em paguen per llegir, igual que a un cirurgi\u00e0 li paguen per tallar. La difer\u00e8ncia \u00e9s tot el que passa abans, durant i despr\u00e9s de la lectura. Avui t’obro la […]<\/p>\n","protected":false},"author":1,"featured_media":910428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[52,53,54],"class_list":["post-910437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consells-per-a-clients","tag-contractar-locutor","tag-locucio-professional","tag-proces-de-treball","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nQu\u00e8 fa exactament un locutor professional? | David Morales<\/title>\n<meta name=\"description\" content=\"No, no nom\u00e9s llegim en veu alta. Un locutor interpreta, mesura temps, ca\u00e7a errades i t'estalvia disgustos. 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(Pista: llegir \u00e9s la part f\u00e0cil)"}]},{"@type":"WebSite","@id":"https:\/\/locutoronline.net\/catala-locutor\/#website","url":"https:\/\/locutoronline.net\/catala-locutor\/","name":"DAVID MORALES MART\u00cdN: Locutor","description":"Locutor professional: catal\u00e0 i castell\u00e0","publisher":{"@id":"https:\/\/locutoronline.net\/catala-locutor\/#\/schema\/person\/cbf368bdcf433c86ff48caea7ee6e5dd"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/locutoronline.net\/catala-locutor\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":["Person","Organization"],"@id":"https:\/\/locutoronline.net\/catala-locutor\/#\/schema\/person\/cbf368bdcf433c86ff48caea7ee6e5dd","name":"David Morales Mart\u00edn","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/05\/IMG_banner_locutor_freelance.webp","url":"https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/05\/IMG_banner_locutor_freelance.webp","contentUrl":"https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/05\/IMG_banner_locutor_freelance.webp","width":1920,"height":1281,"caption":"David Morales Mart\u00edn"},"logo":{"@id":"https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/05\/IMG_banner_locutor_freelance.webp"},"description":"Locutor professional i actor de doblatge amb m\u00e9s de 20 anys d'experi\u00e8ncia i estudi de gravaci\u00f3 propi a Barcelona. Locucions en catal\u00e0 i castell\u00e0 per a publicitat, v\u00eddeos corporatius, e-Learning, audioguies i documentals. Tres nominacions als One Voice Awards 2024.","sameAs":["https:\/\/www.facebook.com\/davidmoralesvo","https:\/\/www.instagram.com\/davidmoralesvo\/","https:\/\/www.linkedin.com\/in\/davidmoralesvo","https:\/\/x.com\/davidmoralesvo"]}]}},"builder_content":"<p>Hi ha una frase que tot locutor ha escoltat alguna vegada en un sopar: \"O sigui, que et paguen per llegir\". I s\u00ed, t\u00e8cnicament tamb\u00e9 em paguen per llegir, igual que a un cirurgi\u00e0 li paguen per tallar. La difer\u00e8ncia \u00e9s tot el que passa abans, durant i despr\u00e9s de la lectura. Avui t'obro la porta de l'estudi perqu\u00e8 vegis qu\u00e8 compres exactament quan contractes una veu professional.<\/p>\n<h2>Un locutor interpreta (no recita)<\/h2> <p>El text del teu v\u00eddeo corporatiu es pot llegir de mil maneres, i nou-centes noranta-nou s\u00f3n incorrectes. Seri\u00f3s o proper? Entusiasta o sobri? A quina velocitat? On \u00e9s la paraula que cal subratllar? La meva feina \u00e9s trobar la lectura n\u00famero mil: la que fa que el teu missatge soni al que la teva marca volia dir. D'aix\u00f2 se'n diu interpretar, i s'assembla a llegir el mateix que cuinar s'assembla a tenir ingredients.<\/p> <h2>Un locutor mesura el temps com un rellotger<\/h2> <p>Vint segons de falca s\u00f3n vint segons. No vint-i-un. Un locutor professional sap quantes paraules caben en cada format, on retallar quan el gui\u00f3 arriba amb sobrep\u00e8s i com guanyar un segon sense que es noti la costura. En catal\u00e0 locutem de mitjana unes 150 paraules per minut: aquesta aritm\u00e8tica la portem de s\u00e8rie, i te l'aplico al pressupost abans que gravem ni un segon.<\/p> <h2>Un locutor ca\u00e7a errades (gratis)<\/h2> <p>El teu gui\u00f3 passar\u00e0 pels meus ulls abans que per la meva veu, i aquests ulls fa vint anys que llegeixen textos d'altri. Detecto l'errada, la frase que s'embolica, la dada que balla i la paraula que per escrit funciona per\u00f2 dita en veu alta sona a una altra cosa (el catal\u00e0 n'\u00e9s ple, d'aquestes trampes). Aquest control de qualitat no apareix a la factura, per\u00f2 \u00e9s de les coses m\u00e9s valuoses que t'emportes.<\/p> <h2>Un locutor t\u00e9 un estudi (i el sap fer servir)<\/h2> <p>La veu arriba embolicada en t\u00e8cnica: un micr\u00f2fon de condensador, una cabina tractada, una cadena de so que converteix una bona interpretaci\u00f3 en un \u00e0udio impecable, editat, net i en el format exacte que necessita el teu editor, la teva plataforma o la teva centraleta. Quan contractes un locutor professional amb estudi propi, contractes la veu i el so. Dos per un.<\/p> <h2>Un locutor t'assessora<\/h2> <p>Aquest text \u00e9s massa llarg? Aquesta paraula s'entendr\u00e0? Aquest to li escau a la teva marca? Pregunta. Els locutors tenim escoltats milers de guions i sabem qu\u00e8 funciona i qu\u00e8 s'estavella. La meva part preferida de l'ofici \u00e9s quan un client em deixa proposar-li una alternativa i la pe\u00e7a puja de nivell. Per a aix\u00f2 no cal pagar extra: cal confian\u00e7a.<\/p>\n<img src=\"https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/08\/13-que-hace-un-locutor-profesional.webp\" title=\"13-que-hace-un-locutor-profesional\" alt=\"Figura de locutor davant d'una taula de gravaci\u00f3 de r\u00e0dio\" srcset=\"https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/08\/13-que-hace-un-locutor-profesional.webp 1140w, https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/08\/13-que-hace-un-locutor-profesional-300x300.webp 300w, https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/08\/13-que-hace-un-locutor-profesional-1024x1024.webp 1024w, https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/08\/13-que-hace-un-locutor-profesional-150x150.webp 150w, https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/08\/13-que-hace-un-locutor-profesional-768x768.webp 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\n<h2>I el que NO fa un locutor<\/h2> <p>Per ser justos: no compongo la m\u00fasica, no munto el teu v\u00eddeo (tot i que lliuro l'\u00e0udio a punt perqu\u00e8 el teu editor ho faci amb gust) i no faig miracles amb guions que volen explicar en vint segons la hist\u00f2ria sencera de la teva empresa des del 1953. Tot i que d'aix\u00f2 en parlarem un altre dia.<\/p> <p>Tens un projecte que necessita veu? Doncs ja saps qu\u00e8 <a href=\"https:\/\/locutoronline.net\/catala-locutor\/contractar-locutor\/\">inclou el pack. Escriu-me<\/a> i en menys de 24 hores tens pressupost. Llegir, t'ho prometo, ser\u00e0 la part f\u00e0cil.<\/p>\n<h2>David Morales: el teu locutor catal\u00e0<\/h2>\n<a href=\"https:\/\/locutoronline.net\/catala-locutor\/contractar-locutor\/\" > Contacta amb mi <\/a>","_links":{"self":[{"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/posts\/910437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/comments?post=910437"}],"version-history":[{"count":2,"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/posts\/910437\/revisions"}],"predecessor-version":[{"id":910443,"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/posts\/910437\/revisions\/910443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/media\/910428"}],"wp:attachment":[{"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/media?parent=910437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/categories?post=910437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/tags?post=910437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}