{"id":910464,"date":"2026-10-05T09:05:00","date_gmt":"2026-10-05T09:05:00","guid":{"rendered":"https:\/\/locutoronline.net\/catala-locutor\/?p=910464"},"modified":"2026-08-18T07:17:44","modified_gmt":"2026-08-18T07:17:44","slug":"el-meu-primer-spot-la-musica-fantasma","status":"publish","type":"post","link":"https:\/\/locutoronline.net\/catala-locutor\/el-meu-primer-spot-la-musica-fantasma\/","title":{"rendered":"El meu primer spot i la m\u00fasica fantasma"},"content":{"rendered":"\n
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Tot locutor recorda el seu primer spot com es recorda un primer pet\u00f3: amb afecte, amb nervis retrospectius i amb algun detall que preferiria oblidar. El meu t\u00e9 banda sonora. Dues, de fet. I aqu\u00ed hi ha el problema.<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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La gravaci\u00f3: tot perfecte<\/h2>\n

El client va venir a l’estudi amb el seu gui\u00f3 i amb una m\u00fasica triada. La vam posar de fons i vaig gravar a sobre, deixant que el tema em marqu\u00e9s el ritme: on la m\u00fasica pujava, pujava jo; on respirava, respir\u00e0vem junts. La locuci\u00f3 i la m\u00fasica ballaven agafades, que \u00e9s exactament com ha de ser. Va sortir rod\u00f3, el client va marxar content i jo me’n vaig anar a casa flotant: el meu primer spot sortiria a la televisi\u00f3!<\/p>\n

L’emissi\u00f3: qu\u00e8 \u00e9s aix\u00f2?<\/h2>\n

Dies despr\u00e9s, la tele encesa, i de sobte: la meva veu. Vaig apujar el volum amb l’emoci\u00f3 d’un pare primerenc… i gaireb\u00e9 caic de la cadira. La m\u00fasica no era la m\u00fasica. En postproducci\u00f3, alg\u00fa (mai no vaig saber qui, i potser \u00e9s millor aix\u00ed) havia decidit canviar el tema per un altre. Un altre tempo, una altra energia, uns altres silencis. La meva locuci\u00f3, que havia estat gravada ballant amb una parella, sonava ara arrossegada per la pista amb una desconeguda. Els accents queien on la nova m\u00fasica no els esperava. Les pauses quedaven \u00f2rfenes. All\u00f2 no lligava ni amb cola. Per no dir que no havien equalitzat ni comprimit el so de la veu. I all\u00f2 sonava trist, trist, trist\u2026<\/p> <\/div>\n<\/div>\n <\/div>\n

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La moralitat (que t’estalviar\u00e0 disgustos)<\/h2>\n

La locuci\u00f3 no flota sobre la m\u00fasica: s’hi abra\u00e7a. Es grava amb el seu ritme, les seves pujades i les seves valls. Si canvies la m\u00fasica despr\u00e9s de gravar la veu, has canviat la meitat del ball i esperes que l’altra meitat no se n’adoni. Se n’adona. Tothom se n’adona, encara que ning\u00fa s\u00e0piga dir qu\u00e8 falla.<\/p>\n

Per aix\u00f2, vint anys despr\u00e9s, continuo demanant el mateix abans de cada gravaci\u00f3 amb m\u00fasica: passa’m el tema definitiu. No el provisional, no \u00abun de semblant\u00bb: el definitiu. I si de deb\u00f2 cal canviar-lo despr\u00e9s, parlem-ne: de vegades la soluci\u00f3 \u00e9s regravar, i \u00e9s m\u00e9s barata que emetre un spot coix.<\/p>\n

El meu primer spot em va ensenyar m\u00e9s que un m\u00e0ster. I si est\u00e0s preparant el teu, que la lli\u00e7\u00f3 et surti gratis: la m\u00fasica primer, la veu despr\u00e9s, i que ballin juntes des del primer comp\u00e0s. Parlem de la teva campanya?<\/a><\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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David Morales: el teu locutor catal\u00e0<\/h2> <\/div>\n<\/div>\n\n
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\n \n Contacta amb mi <\/a>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Tot locutor recorda el seu primer spot com es recorda un primer pet\u00f3: amb afecte, amb nervis retrospectius i amb algun detall que preferiria oblidar. El meu t\u00e9 banda sonora. Dues, de fet. I aqu\u00ed hi ha el problema.<\/p>\n","protected":false},"author":1,"featured_media":910463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[63,61,62,60],"class_list":["post-910464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histories-de-lestudi","tag-histories","tag-musica","tag-postproduccio","tag-spot","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nEl meu primer spot i la m\u00fasica fantasma | David Morales<\/title>\n<meta name=\"description\" content=\"Vaig gravar el meu primer spot amb una m\u00fasica de ritme perfecte. 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Locucions en catal\u00e0 i castell\u00e0 per a publicitat, v\u00eddeos corporatius, e-Learning, audioguies i documentals. Tres nominacions als One Voice Awards 2024.","sameAs":["https:\/\/www.facebook.com\/davidmoralesvo","https:\/\/www.instagram.com\/davidmoralesvo\/","https:\/\/www.linkedin.com\/in\/davidmoralesvo","https:\/\/x.com\/davidmoralesvo"]}]}},"builder_content":"<p>Tot locutor recorda el seu primer spot com es recorda un primer pet\u00f3: amb afecte, amb nervis retrospectius i amb algun detall que preferiria oblidar. El meu t\u00e9 banda sonora. Dues, de fet. I aqu\u00ed hi ha el problema.<\/p>\n<h2>La gravaci\u00f3: tot perfecte<\/h2> <p>El client va venir a l'estudi amb el seu gui\u00f3 i amb una m\u00fasica triada. La vam posar de fons i vaig gravar a sobre, deixant que el tema em marqu\u00e9s el ritme: on la m\u00fasica pujava, pujava jo; on respirava, respir\u00e0vem junts. La locuci\u00f3 i la m\u00fasica ballaven agafades, que \u00e9s exactament com ha de ser. Va sortir rod\u00f3, el client va marxar content i jo me'n vaig anar a casa flotant: el meu primer spot sortiria a la televisi\u00f3!<\/p> <h2>L'emissi\u00f3: qu\u00e8 \u00e9s aix\u00f2?<\/h2> <p>Dies despr\u00e9s, la tele encesa, i de sobte: la meva veu. Vaig apujar el volum amb l'emoci\u00f3 d'un pare primerenc... i gaireb\u00e9 caic de la cadira. La m\u00fasica no era la m\u00fasica. En postproducci\u00f3, alg\u00fa (mai no vaig saber qui, i potser \u00e9s millor aix\u00ed) havia decidit canviar el tema per un altre. Un altre tempo, una altra energia, uns altres silencis. La meva locuci\u00f3, que havia estat gravada ballant amb una parella, sonava ara arrossegada per la pista amb una desconeguda. Els accents queien on la nova m\u00fasica no els esperava. Les pauses quedaven \u00f2rfenes. All\u00f2 no lligava ni amb cola. Per no dir que no havien equalitzat ni comprimit el so de la veu. I all\u00f2 sonava trist, trist, trist\u2026<\/p>\n<img src=\"https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/08\/56-mi-primer-spot-la-musica-fantasma.webp\" title=\"56-mi-primer-spot-la-musica-fantasma\" alt=\"Comandaments d'un compressor d'\u00e0udio a l'estudi de gravaci\u00f3\" srcset=\"https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/08\/56-mi-primer-spot-la-musica-fantasma.webp 1140w, https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/08\/56-mi-primer-spot-la-musica-fantasma-300x300.webp 300w, https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/08\/56-mi-primer-spot-la-musica-fantasma-1024x1024.webp 1024w, https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/08\/56-mi-primer-spot-la-musica-fantasma-150x150.webp 150w, https:\/\/locutoronline.net\/catala-locutor\/wp-content\/uploads\/2026\/08\/56-mi-primer-spot-la-musica-fantasma-768x768.webp 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/>\n<h2>La moralitat (que t'estalviar\u00e0 disgustos)<\/h2> <p>La locuci\u00f3 no flota sobre la m\u00fasica: s'hi abra\u00e7a. Es grava amb el seu ritme, les seves pujades i les seves valls. Si canvies la m\u00fasica despr\u00e9s de gravar la veu, has canviat la meitat del ball i esperes que l'altra meitat no se n'adoni. Se n'adona. Tothom se n'adona, encara que ning\u00fa s\u00e0piga dir qu\u00e8 falla.<\/p> <p>Per aix\u00f2, vint anys despr\u00e9s, continuo demanant el mateix abans de cada gravaci\u00f3 amb m\u00fasica: passa'm el tema definitiu. No el provisional, no \"un de semblant\": el definitiu. I si de deb\u00f2 cal canviar-lo despr\u00e9s, parlem-ne: de vegades la soluci\u00f3 \u00e9s regravar, i \u00e9s m\u00e9s barata que emetre un spot coix.<\/p> <p>El meu primer spot em va ensenyar m\u00e9s que un m\u00e0ster. I si est\u00e0s preparant el teu, que la lli\u00e7\u00f3 et surti gratis: la m\u00fasica primer, la veu despr\u00e9s, i que ballin juntes des del primer comp\u00e0s. <a href=\"https:\/\/locutoronline.net\/catala-locutor\/locutor-per-a-publicitat\/\">Parlem de la teva campanya?<\/a><\/p>\n<h2>David Morales: el teu locutor catal\u00e0<\/h2>\n<a href=\"https:\/\/locutoronline.net\/catala-locutor\/contractar-locutor\/\" > Contacta amb mi <\/a>","_links":{"self":[{"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/posts\/910464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/comments?post=910464"}],"version-history":[{"count":1,"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/posts\/910464\/revisions"}],"predecessor-version":[{"id":910465,"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/posts\/910464\/revisions\/910465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/media\/910463"}],"wp:attachment":[{"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/media?parent=910464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/categories?post=910464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/locutoronline.net\/catala-locutor\/wp-json\/wp\/v2\/tags?post=910464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}